to software. How could we make sure the viewer always looks in the correct direction? Its important, however, to distinguish between passive VR and true. When it comes to VR as a storytelling medium, one of the emerging masters is former Pixar animator and director Saschka Unseld. There is no doubt that new technology has opened exciting avenues for storytelling and immersive entertainment. You could argue that it is important to have some plastic fantastic, almost fictional element to a brand's virtual world to make it stand out from real life, but is it truly necessary? People as consumers are evolving and as such, brands, need to develop its repertoire to meet their needs. It seems to be emanating from under a small table there really just an overturned wooden crate.
But from a purely technical perspective, game-making is far ahead of filmmaking in understanding the challenges and potential solutions that face VR storytelling. Even in a game, to look around would've required moving a joystick and directing the view - actions that distance the player from the experience. If the image is captured improperly, no amount of digital massaging can fix. Virtual reality might be a platform for games and movies right now, but in the future it will likely be home to totally unique and new content. James Martin/cnet, the kind of fully realized VR storytelling that I imagine might not be too far off in the grand scheme of things (I hope only 10 or 15 years down the line). As it turns to face you, you see a golden key clamped firmly in its mouth.
But good storytellers respond to their audiences, skipping details or embellishing others in order to achieve the greatest emotional impact. Is VR the end of cinema as we know it? Equating passive VR and true VR shortchanges the exciting challenges ahead for the latter and the attendant discoveries that will be made along the way. Of course, students, researchers and dreamers are welcome. Latency has almost been ground into a fine dust; the screen door has been broken down, and the technology itself is challenging our brains to differentiate between virtual and real life. Beauty and the Beast made an opening box office smash with an estimated 170 million.
Recent games like The Stanley Parable and Gone Home present their narratives through a series of discoveries. China is leading the way.
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