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Zum einen der Duft von frisch gemahlenem Kaffee und zum anderen der Duft von ofenfrischem Brot und Gebäck. If a circle of influencers can be identified for certain events or phenomena, then such activities can be focused into a group of factors or individuals, thus, optimizing the outcomes.
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Marketing activation is the execution of the marketing mix as part of the marketing process.
The activation phase typically comes after the planning phase during which managers plan their marketing activities and is followed by a feedback phase in which results are evaluated with marketing analytics.
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Depending on the business objective, two types of marketing activation can be used as part of a marketing strategy. Unser Team widmet sich täglich mit Leidenschaft darum, dass diese Seelennahrung nur aus den besten Zutaten hergestellt wird. Archived from the original on Retrieved Jarboe, Greg; Reider, Suzie (2009). 8 Sports marketing edit Marketing activation techniques are commonly used in sports marketing. University of Michigan: Deep Deep Publications. Just upload your work, and youre ready to go! This poses a challenge because, for example, direct marketing activation triggers that were accurate 6 months ago, may now be quite inappropriate. One of the challenges is dealing with an ever changing marketplace. Lansanga, Joseph Ryan; Barrios, Erniel. Management of Public Enterprises: Performance and policy perspectives. Journal of Financial Services Marketing. 7, online video edit, marketing activation can be enriched with the use of online tools.