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By Michael Quoc Newspaper coupons may seem like a relic from the past, but coupons are bigger and better than ever.
With the rise of the internet, digital coupons have become widely available on coupon websites, smartphone apps, and more.
And with the way millennials and Gen Zers are embracing coupons, the coupon-clipping trend shows no signs of slowing down.
Any smart marketer learn deal blackjack free be thinking about how to incorporate coupons into their broader online strategy.
Consider this your fail-safe guide to navigating the world of coupon affiliate websites, and how you can put them to blackjack 21 español latino for your brand.
How do coupon affiliate websites work?
With coupon websites, you typically pay on a CPA basis.
CPA models are often preferred by marketers because of their direct correlation to sales.
The majority of these sites work with affiliate networks like ShareASale or CJ Affiliate formerly Commission Junction.
When it comes to promotion, coupon websites generally follow a standard format.
They typically promote featured deals on their homepage, and make coupons searchable by industry, product, or brand.
Many may also email out curated lists of deals or daily deals to their newsletter subscribers.
The value coupon sites offer brands lies in both their loyal audiences as well as their SEO dominance.
blackjack source code either have an internal team or they leverage their community to add coupons, verifying that they still work and removing them when they expire.
Types of coupon websites There is actually quite a bit of variety with coupon sites.
These are large coupon sites like RetailMeNot, Offers.
Coupons are often organized by brand and industry, with featured daily deals that are shared via email newsletters.
Whereas a traditional coupon site just displays and houses all the coupons for their users to easily find, curation-driven coupon sites add an editorial touch.
Loyalty coupon sites like Ebates offer cash-back rebates to their customers, essentially passing part of their affiliate commission on to their users.
Because of the cash-back blackjack 21 español latino, these sites tend to have extremely loyal user bases who typically start most of their shopping with these sites, preferring to purchase from brands they can get a cash-back deal from.
However, that also means they may be just as willing to leave your brand for a competitor if the site posts a better deal.
Coupon bloggers are another big player in the organic search landscape for coupons.
Sites like The Krazy Coupon Lady and Coupon Mom boast huge traffic numbers blackjack 21 español latino loyal readerships.
Like most forums, coupon forums like Slickdeals are very user-driven.
Community members frequent these sites again and again to share deals, comment on the best places to find deals, and provide general couponing tips and blackjack 21 español latino />Brands can partner with these sites at the brand level, or they may choose to develop individual affiliate relationships with some of the more prominent members.
Bad coupon sites Unfortunately, affiliate marketing attracts many evildoers who use a variety of tactics, from straight-up black-hat SEO to bidding on your brand name and stealing traffic for branded coupon-related keywords.
Many of these sites set up affiliate deals, hoping to earn your commission dollars without ever sending you any actual customers.
They may also list fake deals for your site in an effort to gain keyword rankings.
Fortunately, with a bit of due diligence, you can fairly easily avoid sites like these.
Before partnering with a site, evaluate their traffic stats on.
Assess whether the traffic numbers they claim match what Similar Web says, and how much of it comes from organic blackjack 21 español latino />Be wary of sites with organic traffic percentages above 90%.
You can also verify the trustworthiness of a coupon site by testing out some of their deals.
Search for a few popular brands, then go test the listed promo code on their website.
Follow these tips to set your brand up for success.
Determine your coupon strategy.
What kind of coupons do you want to offer, and how often?
For highly competitive industries, coupons help your brand stand out and give price-savvy consumers a reason to switch over to you.
You may want to always be running a promotion.
However, if your product is especially unique with little competition, you may only want to use coupon affiliate sites to amplify your efforts during special promotions, like Black Friday.
Also consider the value of your coupon.
Will you offer a percent off, a dollar off, or a free trial?
Run the calculations and decide what makes the most sense for your brand.
Ideally, coupons drive lifetime value without eating into your margins too much.
Narrow in on a blackjack 21 español latino top-performers.
Choose a handful of high-quality sites and develop relationships with their affiliate reps.
The better your relationship, the more likely they are to accommodate your requests.
Plus, the fewer affiliate sites you work with, the more exclusive deals you can offer each one, which essentially gives your brand an extra chip at the bargaining table.
Practice different things with different sites to see what go here />However, part and parcel with affiliate marketing is the freedom affiliates assume they have when promoting your brand.
This only drives up the CPC for you and reduces your visibility in the paid search results.
Optimize your own website for coupons.
When customers click through to your website from the coupon affiliate, it should be a piece of cake for them to redeem their coupon.
Ideally, the coupon should be automatically applied to their checkout total through your affiliate link.
Just to cover your bases, you might add a prominent promo code box to your checkout page.
During that journey, they might choose to purchase from a competitor instead.
A way around this is to only trigger the promo code section to appear when someone clicks through from an affiliate link, or to make it less prominent.
This keeps people from having opinion, blackjack morgan coins that leave, and it also helps you earn some organic visits from people searching for coupons while minimizing your reliance on affiliate sites.
Expand your reach with influencers.
Similar to coupon bloggers, influencers offer much more than a mere coupon listing for your brand.
Fans deeply trust influencer recommendations as much, or sometimes more so, than recommendations from friends and family.
A recommendation from them of your brand, when paired blackjack 21 español latino a coupon, goes a long way.
Before partnering with any influencer, vet them first, just like you would with a coupon site.
Then, educate them about what sets your brand apart, so they can do a better job promoting you to their followers.
Influencers are extremely in-tune with what kind of messaging performs best with their followers, so let them take the lead on creative direction.
Always be couponing There will always be price-conscious consumers.
Working with coupon affiliate visit web page is an effective way for your brand to get in front of them.
Plan your coupon strategy, find your coupon affiliates, and start reaching new customers.
RELATED: About the Author Post by: Michael Quoc Michael Quoc is the founder and CEO of Dealspotr, a social couponing site utilizing its user base to crowdsource the most accurate listing of working promo codes on the web.
Prior to this, Michael was at Yahoo as the Director of New Products.
Catch up with his marketing insights and thoughts on innovation on.
Company: Dealspotr Website: Connect with me on and.
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